Why it’s Important not to Scrimp on UX Design
Having an online presence is not a novelty any longer. But it is becoming increasingly difficult to find an outstanding website and one that is truly an attention-grabber. But as online businesses realize that having an impactful website is crucial to the performance of their business, they are opting for UX Design in creating spanking new sites.
In the current-day website redesign space, tools are cheaper, easier and quicker to use. Technically, this should also make website design cheaper. Why then, do some websites cost so much. Many online marketers are surprised when they are told what their website redesigning costs will be. In most cases, these might be higher than what they paid to get their site designed the first time around.
Making an Impact
Yes, it’s a fact that websites can be moved to CMS’ that have pre-built templates and this significantly brings down the cost and time it takes to create them. But if all your competitors are doing exactly the same thing, how are you going to make an impact? This takes us to the next question. Is making an impact all about spending more time and money? The answer to that is a strong yes and a milder no.
If you want your website to be a cut above the rest, a cookie-cutter approach to website design is not going to help any. It’s crucial to have a skilled and reliable Professional Web Design and Development firm help you with creating the impact you want. This will help you decipher exactly what kind of costs you are going to incur and whether they are going to be a true value-add and help in SEO and Social Media Marketing.
UX Design and the Parallax Scrolling Link
Website design trends from a decade ago were very different from the ones that are being used today. Yesterday, Flash was the impact-creator, today, its Parallax Scrolling and UX Design. Flash was a lot about moving elements, sliders & byte-sized videos as well as slick transitions. If your website encompassed all these elements, it was something to be revered and respected. But the big change took place and mobile usage become all-prevailing and very soon Flash simply perished.
Some old school Website designers still try to push Flash elements into web development and that is exactly what increases the cost without actually adding to the UX Design concept in any way or even to increase the traffic for that matter. It’s important to understand that content-focused marketing is what online marketing is all about today. But it’s equally important to understand that creating content just for content’s sake is not the way to go. When a new website is being created the key factor to keep in view, is your audience. Most businesses know who their target audience is.
UX Design Pushes Flash into the Shadows
But if you are looking to create an impact, you need more than that, and this is where defining buyer personas come into the picture. This goes one step beyond demographics and it is this deep understanding of the profile of your customers that will set your marketing strategy apart. The design and development of your site, as well as aspects of content creation, should all be driven by UX Research and Design. For those who came in late, UX Design is about User Experience and enhancing it to a point where it is centric to everything that happens on your site.
UX Design – Positioning it Right
It’s about understanding how simple changes like placing a particular tab to the right, instead of on the left matters to the user-friendliness factor. You will also need someone to actually test, analyze, prototype and focus-group your site and to a certain degree, this is what increases the cost of a site based on UX Design concepts. But it gives you a distinct opportunity to set yourself a few notches above the competition. Now that you have all your UX Design insight and buyer persona reports, an experienced Web designer will be able to create the right functionality and look for your website.
UX Design and the Parallax Scrolling
Designers at Kleverk Designs always tell clients that it is important to reduce the number of clicks that visitors are making on their business site and focus instead on creating lengthier pages that have Parallax Scrolling which effectively tells your story. This will bump up website design costs a bit. The time taken to construct a site with all these elements will also increase. This is specifically true if you want to maintain this kind of design consistency on all the pages. But, the final product will be outstanding and will keep your potential buyers more involved and engaged.
A Digital Marketing Agency, armed with all the right data, content and personas, will be able to very effectively create a scrolling page that will mean something to the users & will guide them through the buying experience. Let Kleverk Designs take you on an online journey, where you interact with your audience every step of the way. In a space where everyone has a website, it’s important not to scrimp on UX Design. You can contact Kleverk Designs via this online form. Look out for our UX Design Continue to part 2, UX Design Is About Creating the Ultimate User Experience.