UX Design Is About Creating the Ultimate User Experience
We are taking off from where we left off in the Part 1 of UX Design…..
For those who came in late Designers everywhere are discussing and debating about how important UX Design is and whether it is effective in keeping customers engaged. UX which is short for – “User Experience”, is taking the design world by storm and is being used in a number of avenues apart from Web Design.
We at Kleverk Designs like to keep pace with all the latest trends and also experiment with any new concepts that might surface in the designing space. UX is essentially about taking the user experience concept a notch higher and moving beyond giving customers only the things they are stating. UX Design provides effective offerings that seamlessly incorporate services from different disciplines like interface design, graphics, engineering, marketing & industrial design.
Creating an Exceptional Experience
UX is very different from UI but they work in tandem to create an exceptional experience for users. At its very best, UX Design addresses all the needs & circumstances of your users, to produce a functional and outstanding interface that is simple & comfortable to use. In itself, this is not a simple task, simply because expectations & technologies keep evolving & advancing.
What’s also important to focus on is those customer requirements are in a state of constant change and the UX Design solutions that will have to be scalable and dynamic. UX design works on certain basic principles such as:
- Design– The design should meet all the consistency & learnability parameters and a range of user expectations
- Research– It’s about learning more about your customers and incorporating all that information into designing websites that cater to their specific needs & circumstances.
- Sketch– It is vital to combine concepts of design theory & user-knowledge into visual ideas and eye-catching themes. This particular phase has to be fit into the working even before the designer starts working on branding and styling.
- Measure– After you have moved through all the various phases of design and research as well as aligning all the concepts, the effectiveness of UX within the interface will have to be measured. Once you are able to effectively quantify & analyze the impact as well as the effectiveness of the design you have created, it will be possible to tweak the various elements in your Web Design Ideally, this analysis will have to work in conjunction with the analysis that you carry out for your SEO and Social Media Marketing campaigns.
UX Design A New Concept
Though the UX Design concept is considerably new, expert designers across the globe are now adopting it in a big way. The key concept is not a new one, but it is only now that it is being looked at in a scientific way. The fact that clients are now asking about UX, what it does and how it can be incorporated into their website designs, is an indication of the awareness about the concept.
UX Design – Research-Based Concept
Good user experience is all about ensuring that a user is able to access all the information they need in an effective, efficient and user-friendly way. But it is important that every designer who wishes to incorporate UX Design in their projects will have to conduct a certain amount of research and create designs that align with it. It’s important to avoid generalizations & assumptions and every aspect of UX design will have to be addressed as a standalone one.
One more important aspect is that though there is now a lot of awareness about UX Design and the demand for it is on the rise, very few Web Design companies have the expertise to provide effective solutions that will translate into tangible results.
UX Design- A Broad Domain
When it comes down to brass tacks, UX Design is a very broad domain. It’s about aligning various disciplines in a very effective way to make sure that all the applications and services are functioning the way they should- and that is where the success of UX Design lies. We at Kleverk Designs provide superb UX Design solutions that are customized to client requirements. Contact us via this online form and tell us what your Web Design requirements are.