How to Propel your SEO to Dizzy Heights
All of us know what search engines do—they deliver relevant websites based on our search queries. That means SEO is just ensuring that websites provide the public with relevant, quality website content to help customers find the information they require. In a sense then, the goal of search engines aligns well with your wanting to provide valuable service to consumers.
What search engines look for?
Search engines respect sites that keep usability in mind, provide relevant textual content to the searcher and build credibility in the eyes of the public. So, any move to further optimize SEO would pivot around improving site content, helping users find information more easily and making your website more trustworthy.
What you need to do
You’d probably say that you’ve been doing all that: optimizing content, optimizing for mobile, optimizing your website architecture, website design and have even revamped your site to make it more user-friendly. However, in spite of so much investment, your SEO hasn’t even moved up a couple of notches. Naturally, you’re concerned and wondering what you are missing out on. The answer is simple—you just need to get a couple of catalysts—the right kind- to get things humming again.
Site usability matters a great deal
SEO and site usability go hand in hand. Assume you have terrific content—enough to burn anything through but if your site hasn’t been designed well then visitors are frustrated and leave in a hurry. That’s why it’s important not to scrimp on UX design. All that good content is wasted just because you didn’t have a user-friendly site that cajoled people to stay and browse around.
Improve your site architecture
Site architecture must be designed so that search engines can crawl and index them and customers should be able to easily access and smoothly navigate the site. Web pages should load fast on all mobile devices, files should be named appropriately and server errors eliminated. In addition, the site’s URL should give visitors an idea of what the whole Web page is about. You may have done most of that but forgotten to eliminate the outdated links or fix the broken ones and that leaves a trail in its wake. Visitors don’t take too kindly to links that are not mended. Just get those going and your site will be just that much stronger in Google’s eyes.
Make content more attractive
That ‘Content is King’ and will remain so forever is something that has to be accepted in toto. Good content, relevant content, content with depth of information can always attract and hold customers. You can just never do enough on this count—revamp content frequently, add different types of content, develop content that people need or are looking for and the search engines will come looking for you. SEO and relevant, quality content are sewn together tightly. Make content interesting enough to be shared as the link-worthy content is a gold mine for Google and the likes. The focus should be on providing searchers with everything that they are likely to look for. Title and meta description tags are also important steps in website optimization.
Utilize the power of social media
Don’t miss out on the opportunities that social media affords as a sharing platform. Social promotion and social media engagement are powerful tools that allow you to build your brand and promote good content. It’s a great medium for finding out what people want, addressing any issues they have with new products or services, learning what went wrong and what’s going right and how you can do better.
Search engines love trustworthy sites
Assuming you have a website that’s user-friendly with great on-page content, search engines will definitely crawl the Web and find it. However, these engines need some yardstick that will tell them how trustworthy such websites are and whether they can be considered as an authority in their industry. The best way to evaluate your website is the identifying who shares your links on social media and which sites link to yours. Your website earns brownie points for every good link and negative points for spammy links. The more good links there are, the more trustworthy the site and greater its credibility.
A satisfied customer weighs high with search engines
Last but not least, the aim of SEO is to get traffic to the site and if the website is good, visitors come back and bring others along with them. So, user experience matters a lot while site usability, relevant content, and credibility are three main factors that help trigger SEO, what matters ultimately is a satisfied customer. Nudge these factors a little, play around with them till you get it right and the customers are all in your pocket.
SEO can take you far enough in the race to the top but amplify all the factors a little, get the right mix with Keyword Strategy and you have a winning Web strategy in place. It’s tough but not impossible-you just need to build carefully and with integrity and you’ll have a triumphant SEO that leaves a blazing trail.