Search Engine Optimization Strategy Dons Content Hat
SEO Strategy has changed and how – Use new tools, relevant content, and responsive design to catapult your business into the limelight
There was a time when SEO strategy was content-driven but the relevance of content and the aspect of web development and optimization have changed drastically over the last decade. Earlier, in terms of bonding, SEO and content traveled on parallel tracks, but today, they work in tandem to add relevance and credibility to a site.
The Technical Take
Gone are the days when adding a keyword in the title, sub-headings and then smattering some keywords through the rest of the content was enough. Those anchor text links are also not as effective as they used to be earlier. The SEO strategy landscape has changed and content is an important hue in it.
Slowly but surely the concept of SEO has changed. All those link-building tactics that donned a grey robe have been sidelined and over-optimization has been dragged through the mire. Google started rewarding sites that had relevant and quality content and that has now become the next rung of the SEO ladder that everyone has started climbing with great gusto.
More about Mobile
Even as search-friendly and high-quality content was being created and started surfacing on every reputation-worthy site on the Web, the next challenge came cascading down on SEO professionals. The tidal wave of the mobile revolution enveloped the internet, and very soon the desktop was given the boot and smartphones and tablets took over with triumph. So morphological content was still very relevant but web designers were now trying to speak to the pixels and resolutions that show up on screens of different types of mobile devices.
This is how content got embellished with the lace of technical SEO. The projection is that by 2014-end, smartphone penetration in the United States will touch an impressive 74% and brands are now scratching their heads and working overtime to figure out how they can create better website design concepts and display their content on mobile devices more effectively. Responsive Web Design is not an option any longer – it is a must-have!
The No-Strings-Attached Approach
The spotlight is also now being trained on marking up content and semantic searches rule the roost on search engines. The SEO community is referring to this as the “Things, Not Strings” concept. This is indicative of the fact that searches are now focusing on entities and not keyword strings alone, within any web content. Google enhanced its Google Knowledge Graph and the Hummingbird update to the search product was the stepping stone to the phase of change in SEO strategy.
Woo Google Right
In order to woo Google’s semantic search, you will have to identify your SEO strategy, launch a plan for marking-up the existing content on your site and ensure that it is also built into your publishing process. The emergence of richer consumer experiences is dependent on how engines evolve their modus operandi- and even as you roll the SEO dice, you have to ensure that SERP, shuffles, UX Design etc are on its different surfaces.
That and your ability to evolve along with the requirements of the heavyweight search engines is what will help your site become a long-term winner! Getting your SEO strategy right is about working with the right Web Design Company. Impactful and comprehensive web design and development, SEO, PPC and Mobile Apps services are what Kleverk Designs offers you. For more information about how you can bring about a sea change in your online presence with the right SEO, Contact Kleverk Designs Pvt Ltd Mumbai for free consultation.