How to Create Better SEO In 2018 – [Infographic]
How to Create Better SEO – SEO is what gives your page an edge over all the other similar pages out there on the internet. However, almost everyone has started concentrating on the optimization strategies and so it is essential you stay updated to create better Search Engine Optimization. Here are few of the best SEO strategies of 2018 that can help your page rank better in searches:
SEO factors that matter:
The SEO factors that matter currently are >mobile optimized pages [ How to test your mobile app for X Design ], perceived value of the page, design, readability, and usage data. The influence of factors like the effectiveness of paid links and influence of anchor text are going down.
Mobile search optimization:
Recent results show that almost half the searches are done through mobile devices. Over 25% of internet traffic is accessed over mobile phones.
The target is not just for the keywords anymore. Understand and research on related searches, phrases, and more user-intent oriented keywords. Consider the related topics where your page would fit in.
Location based keywords:
If your business is listed in the local pages of Google, Yahoo, Bing your or yandex local presence improves in the searches. The majority of the people who visit the page of a local business, visit the store within a few days. So include your location details and rank well in local searches.
Length of the content matters:
A lengthy content means the readers stay for a longer time on your page. But make sure that your content is engaging too. Include a more user-friendly write-up rich in multimedia content and information. Figure out what questions the user might have in mind before coming to your page. Tell them how you are going to answer their questions. Begin well and give the reader a brief of what comes after that. Make the introduction compelling so that the reader is really eager in reading further. Divide the article into sub-headings. Also, include relevant links and make your article resourceful. This would make it stand out from the other similar pages.
A secure site:
Site security is no doubt an important SEO factor that will never become outdated. This year, more and more sites are moving to the secured HTTPS format. So this in one factor that is significant and will remain so in the years ahead.
Voice search counts:
Siri in Apple, Cortana in Microsoft devices, and Google Now for Google are all voice assistants that are taking an important place when it comes to “search”. As voice search reduces so much effort required from the user, optimizing your page for voice searches is something to start considering right away. Studies show that the younger generation is using the voice search more be it for getting directions or for any local searches. So keep your keywords natural close to languages. Understand what type of data a user would be looking for while using a voice search.
These, then, are the top strategies we suggest. Adopt them and see the difference! Follow these 7 steps to jump start your SEO before a site launch