How to Build a Successful Digital Marketing Strategy in 2023
Link building might look easy but the truth is that it needs sustained efforts and a well-planned strategy to be successful. If you have been getting the required traffic to your website then you obviously have a good marketing strategy in place. However, you cannot just rest on your laurels as marketing requires continued efforts and all the tricks you can pull out of the bag.
Successful Digital Marketing Strategy – Important to build new links
Successful Digital Marketing Strategy or escalating traffic to your web pages can be achieved with proper PR planning. New content is posted on websites almost on a regular basis. It could be an in-depth article or you could have revamped your pages, added a new service page or a new blog post. Naturally, you would like your hard work to prove fruitful and increase traffic. For that, you need to work on getting high-quality and relevant links back to the new pages you have created. Websites that cannot build new links will soon find that they are losing out on Google search results. Work out a careful plan in digital marketing that uses public relations to get mentions, visibility and credibility so increased traffic arrives on the newer pages. Authoritative websites offer link backs to your pages once they find your credibility and visibility is useful to them too.
Using the right buzzwords on media
Public relation is seen as an integral part of media and getting your business mentioned on media often works for marketing. A lot of thought has to go into creating a media pitch and you should be aware of your goal and the audience you want to target. You need to search out and target blogs, news outlets and social media influencers, niche websites and forums relevant to your industry and get the maximum exposure. The keywords you use in your media pitch should have a connection to the new content you have on your website. You could also impress on the media contact to use keywords mentioned on your pages so that they reflect your page especially if you want new audience.
Turn your page into a resource
Any new content page you have on your website must generate dialogue. An in-depth and informative article that is also interesting is likely to have a greater media pull. When the digital world, relevant to your brand, notices your content and finds it relevant they will talk about it. Building content that establishes you as a good resource can gain you publicity. Look for other blogs or websites that are similar to yours but don’t have your unique pitch and request them to include your page as an additional resource on their story pages. If someone wants to gather more information on the subject they are sure to click on your link too.
Social Media Influencers can get you noticed
Social media influencers are the digital world’s word of mouth publicists. Getting your page mentioned in a social media, the influencer can get you good exposure. Social media influencers have tens of thousands of followers and through their recommendation, you can get exposure throughout their network which should get you good traffic as they are trusted and so bring credibility to your pages too. Time-consuming as it might be before you pitch gather a list of relevant influencers in the same niche as your page. Work on building a relationship with the social influencers relevant to your industry. You can get help from tools like Followerwonk that allows you to search for keywords through Twitter so you discover contacts who could be interested in sharing what you have on your pages. Build a relationship with other bloggers in your niche as they can provide organic inbound links as well as referrals to your page.
Guest post on relevant blogs
Writing a highly relevant and quality guest post on a site that is related to your niche or industry gets your brand and name noticed. You could have authoritative expertise in your field so leverage that by contributing articles on good media blogs. If you can offer unique and different insights into your industry and become a regular contributor you could drive traffic to your pages. It also allows you to use relevant keywords in your article around your webpage content and is an opportunity to promote that page. If your article content is relevant to your page as well as the article then editors could allow you to provide a link back to your page. Ask well-known bloggers in your niche to write a guest post for you and they will mention that on their blogs and link back.
There are a number of ways that you can build resources and branch out to a wider audience but which is still relevant to your industry. Suppose you have a used new web design feature on your page. You could pitch your page to a Digital Marketing Agency to ask if they will provide a link back. Perhaps you have mentioned some other resources in your article. You could have provided links to their pages so perhaps in future articles, they could provide links to your pages. It the same as trading banner advertising on a website that is complementary to your niche. You could also mention social media influencers in your tweets when you promote posts if you have cites, quotes or mentioned someone in a blog post.
Finally no matter what Public Relations plans you chalk out for your Digital marketing strategy you need to ensure that you are targeting the niche audience. If your link backs from media or reputable blogs are not relevant to the audience they might not show an interest in visiting your pages. So the media and the websites you pitch to must be specific to your niche so the resources you have on your pages will induce an interest in the audience. Keep a track of what works to draw traffic to your page and brainstorm so that you can get more ideas that will pull noticeable traffic to your pages.