How Mobile APP Development Will Pan Out in 2018 [ Infographic ]
The mobile app barometer has recorded an exciting upsurge in the mobile industry and the era of mobile-centricity has truly dawned. With the world going increasingly mobile and mobile devices storming the citadels of the corporate sectors, the creation of mobile apps is but an inevitable offshoot. That it’s hard to visualize a future without mobile apps is a fact that industries have now begun to accept in toto and developers and businesses worldwide have their plates full coping with the latest development trends.
Let’s take a look as to where mobile app development is headed in 2018 and why!
Mobile App Security to leapfrog
NowSecure, the leader in mobile-focused security solutions, revealed statistics that showed that “a quarter of all mobile apps have at least one high-risk security flaw, 35 percent of communications sent by mobile devices are unencrypted, and the average mobile device connects to 180 unique servers each day.” Security has always been a concern and with increasing access to mobile devices and mobile apps for online shopping, social, finance, business and games, mobile security threats have correspondingly increased. The focus of the mobile app development team in 2018 will in all likelihood focus on security, as only then can app users use apps without being concerned about personal and confidential information being compromised. Apple and Google are working hard to secure their mobile platforms iOS and Android to prevent data breaches and hacks
Mobile pay will give an impetus to mobile commerce
It is seen that 90 percent of mobile users access stores from either their smartphones or tablets and that trend isn’t likely to stop. With mobile payment options being offered across platforms and devices, the integration of wallet and devices is seemingly on the cards as is the integration of e-commerce and mobile. With m-commerce sales expected to rise to 25 percent in 2018, mobile e-Commerce apps development will also increase.
Cloud driven apps to take a giant stride
With mobile users being able to access apps and data from any device and from anywhere, cloud-driven apps will go center stage. Recently, smart watches and Google Glasses that are compatible with smartphones and the related apps have emerged and app developers have been able to sync their apps across multiple devices. The time is ripe for cloud-driven apps and app developers and businesses will be keen to adopt such applications.
Enterprise apps key to increased revenue
A global survey conducted by Vision Mobile showed that 43 percent of mobile app developers that focused on enterprise apps had a revenue of over $20,000 per month while only 19 percent of those developing consumer apps made that amount. Enterprise applications appear to be stealing a march over its counterpart and mobile app developers and companies will be sure to exploit this trend.
Swift programming likely to dominate app development
Swift, the latest programming language from Apple, is stated to be faster than Objective C and is presumably the biggest release till date. It is said to offer greater reliability while writing code and could prove to be a boon to developers. iOS app programmers are finding Swift a lot easier to work with and this augurs for a rapid app development environment. App developers now have a great opportunity to introduce apps with immense functionalities for iOS, OS X, watchOS, tvOS, and so on.
Enhanced mobile user experience
The introduction of wearables and smartwatches and different screen sizes for mobile devices has created a scenario where developers have to work even harder to ensure that all their mobile applications work seamlessly across all devices. Increase in rich media content is on the cards with developers seeking to make the app more interesting to users. Thus the focus on user experience design and greater user retention is becoming more important.
Mobile marketing apps gaining ground
Mobile marketing is seeing a huge uptrend and many social platforms are busy integrating e-commerce features into their networks. Social media marketing will see an uptick and digital marketing may witness another paradigm shift, with mobile marketing apps being available in a new avatar.
Beacon technology is catching on
Beacons are small Bluetooth devices that send Bluetooth signals to customers’ smartphones when they are in the vicinity of stores. This automatically pushes personalized coupons and offers to customer smartphones. This technology has been rolled out for iOS and is expected to include Android platform soon. Many industrial sectors are expected to benefit from this technology; hence this is bound to give an impetus to location-based mobile apps.
The message on all fronts is very clear and the mobile app industry is currently very exciting. As mobile devices continue to integrate more with the daily lives of people, the push for mobile apps in all sectors of industry is going to gain precedence. The future for mobile app development has never been so promising.