Search Engine Marketing – SEM | SEO & PPC Services India
A company’s website acts like a company’s digital footprint. Hence, it is very important that it ranks on top of the search engine pages. One might have expended valued resources like precious time and unmatched talent to develop an incredible design and a user-friendly interface, but if the website is not prepared with a strong search engine marketing, all is waste. India’s growing coverage of internet generates projections to shove a particular business to international level and the race that trails the expansion makes it tough to get the client opinions required for the effective branding of a business.
For the Search Engine Marketing, to boost the prominence of a website in the digital wilderness, it is important that a business is noticed by the search engines like Bing, Yahoo and Google, etc. on their pages and to achieve this goal, diverse online marketing strictures are needed. The first method is to invest in search engine marketing, which shall primarily comprise of search engine optimization (SEO) and pay per click (PPC). Kleverk’s expertise in the digital dominion helps in providing the optimum search engine marketing services for a business nationwide.
Irrelevant of the fact which particular arena of customers are to be targeted, Kleverk’s SEM tacticians generate a sturdy online existence for you and sustain it. We provide you with the resources to approach your customers based across the globe. Our remarkable line-up of skilled and qualified social media experts and proficient webmasters, having in-depth knowledge of B2C and B2B operations, aims to generate an approach that helps in the long-term growth of the business.
Kleverk, a Google partner, and Bing certified firm picks the finest online resolutions that match the project needs. We help in developing an inclusive search engine marketing strategy for your business after a methodical scrutiny of the accurate necessities of the business.
Search Engine Optimization – SEO
The strength and ranking of a website are determined by the procedures used by the search engines. The procedure used in such a manner so as to derive an exceptional result by one or more search engines and is chiefly known as SEO – search engine optimization. Though it is tough to make your page rank, however, if it is planned well, SEO ranks it for free.
There is a misconception among many that SEO is done by overloading content and keywords onto the website. However, there is much more to it. SEO is an art that examines and evaluates numerous parameters before selecting a business or service industry website to rank on the top. Hence, apart from keywords, a website’s content is required to be backed by structured data, new content marketing concepts, and useful info.
The digital marketing experts at Kleverk are continuously in search of topmost keywords and keep tag of the up-to-date SEO trends so as to derive the best results to support online marketing. Kleverk delivers SEO services for top search engines like Google, Yahoo, and Bing. The digital marketing experts at Kleverk is well versed with Google Analytics and Google Updates like Panda, Pigeon, Humming Bird, and Penguin. Kleverk subscribes to the topmost range of SEO tools and maintains an equilibrium of off-page and on-page optimization that helps to draw superior traffic to the clients’ website and also provides a ranking to the website.
With the cumulative move of content to mobile phones, Kleverk also develops SEO services for the mobile platform. Get in touch with Kleverk today to enlighten yourself on what all their SEO services can do for your business website.
PPC CAMPAIGN (PAY PER CLICK)
On a daily basis, major online activities include billions of searches on the search engines resulting in leaving a lot of data thus making it difficult for a particular website to reach out to the targeted group.
Pay per click (PPC) is a technique that helps in skipping all this and directly reaching the targeted group. It also gives the website owners a comparatively smooth entree to the targeted group, and all this proves to be far cheaper when compared to traditional advertising techniques as one needs to pay only for the clicks that one derives from a PPC campaign. Pay per click campaigns is mainly used to generate leads and can be planned according to the standards of a website’s display network. The leads generated can also be used for retargeting with PPC.
Kleverk supports a business in constructing and managing targeted advertising drives on numerous social media networks like Google, Facebook, LinkedIn along with other upcoming networks. Certified by Google AdWords, Kleverk designs a strategy by using landing pages and banner ads for the clients so as to ensure the finest revenues on investment (ROI) through PPC.
Kleverk also offers guidance in the marketing of B2B and B2C services that include:
- Google Adwords
- Banner ads
- Landing Pages
- Facebook, Twitter and LinkedIn ads
- Retargeting and Remarketing
- Media Buying
- Google Products Listing
The digital marketing experts at Kleverk helps a business in getting numerous online benefits at the ideal Cost Per Click and Cost Per Impression value.
The search engine marketing solutions at Kleverk professionally merge the modern marketing opportunities so as to influence potential customers and support a business by getting more traffic to the website. Make your online presence felt with vigorous search engine marketing drives while attempts are being made to attract organic traffic and improve SERP rankings. Contact us immediately.
What’s new in Search Engine Marketing now?
“Parallel Tracking” to enhance speediness of mobile landing page delivery
As a substitute of processing the tracking with landing page, Google has introduced “parallel tracking” to process the tracking URL, the AdWords click tracker and possible redirects in the background so that the user can directly go to the landing page.
Google has modernized the look of Ad Extensions
Google has recently modernized the method of serving sitelinks, callouts and structured snippets in the ads. Sitelinks have now become a swipeable ride, whereas callouts and structured snippets can now be seen in the similar part of the ad as the descriptive text.