How a Page Should Look When Optimized
You probably have heard enough about on-page optimization and why it is so important. To refresh it, on-page optimization is to make it clear to the search engine as to which the target keywords of your page are. Here are a few ways in which you can optimize your page and draw more traffic towards your website:
- Make your title count:
A title which carries the target keyword as close to the start of the title as possible, is crucial. This makes the search engine give more priority to your title.
- H1 tag for a better ranking:
You must already know that H1 tag helps improve your page’s search engine ranking. The H1 or header tag determines the placement of your page in the search results list. So view the code, understand the CDM of the website where your page would appear and adjust your H1 tag. It is alright to use H1 tag few times in your page, but remember not to overdo it.
- A user-friendly URL:
Short URL containing the main keyword is important. The search engine focuses on the first few words in the URL. So avoid long, vague URLs.
- Multimedia content that matter:
In a way, even video and image search results can direct to and land on your page, though the traffic through this option has been reduced by google. For better ranking keep in mind the significance of the title of the image, alt attribute, and the surrounding text as well.
- Linking internal and external:
Including links to your own pages related to your current one and to external websites that might be resourceful adds value to your page. Avoid too many links though, and include only relevant ones that might interest the reader. Not just that, Google would also understand that your site is rich in informational content.
- Social Media shares:
Given the prevalence of Social Media, including options to share content on social media sites can improve the visibility of your page.
- Multi-device compatibility:
Keep in mind that your page might be viewed from different types of devices and design it to maintain good readability on all devices.
- What you write matters ultimately:
Readers land on your page from the search results page, thanks to your page optimization strategies. It is essential to keep them interested, by making your content lengthy and compelling to read. This would make them spend more time on your page and eventually, this improves your rank.
- LSI keywords:
Search your target keywords and you will see a list of related keywords at the bottom of the page. Use such synonymous keywords in your content. This can help you list your page in more related searches as well.
- Page loading speed:
A faster page load: is ranked better by the search engine. So use an appropriate server to improve the loading speed of your web page.