A Beginners Guide to CRO
What is CRO?
CRO stands for conversion rate optimization, an acronym used to describe the steps that can be used to improve any metric on your website that is important. For example, this could be people making a purchase, filling out a form, signing up to a newsletter or blog, making a payment for a service and many others. It is something that will decrease the percentage of passive website visitors by turning them into valuable conversions.
Increasing your conversions
The aim of almost all online businesses is to increase conversions. Although some sites get thousands of visitors, this doesn’t mean they are getting the number of conversions they want.
Luckily, there are many – some simple, others more advanced – techniques you can apply to get the conversion rates you want.
Some of the below examples are extremely simple, such as just making the images of your product larger, offering free trials, adding customer testimonials to the product page and offering live chat. Others will take a little more work and consideration.
For example, offering free shipping may take a little thought from the company as to what free shipping threshold makes sense, and if it is worth it. You will also find some examples of how these tips have already worked for other businesses!
Why Should You Care?
Conversions are extremely important. A high conversion rate means a better return on investment. It is more cost effective than finding additional visitors for your site and it can help to defend against the limited patience of website viewers.
The key is getting the right kind of customers. It will not do you any good in the long run as a business if you are just attracting people that are the wrong fit for your brand.
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